Sunday, 14 April 2013
Assigment #4 EMPATHY
What is Empathy ?
Empathy is the ability to see the world as another person, to share and understand another person’s feelings, needs, concerns and/or emotional state.
Being empathetic requires two basic components - effective communication and strong imagination; shared experiences can also help you to empathize Empathy is a skill that can be developed and, as with most interpersonal skills, empathizing (at some level) comes naturally to most people.
You can probably think of examples when you have felt empathy for others or when others have been empathetic towards you. Imagine a colleague becomes stressed at work due to an unfortunate situation in their personal life; their productivity falls and deadlines are missed.
If you were empathetic you might try to relieve work pressures and offer to help out where you could. You could try to imagine how it must feel to be that person and understand why their work commitments were not being met.
PUBLIC SERVICE ANNOUNCEMENT IN MALAYSIA :
The Idea : Anti Smoking
The Concept: The Public Service Announcement (PCA) use the concept of If there is an increase of more smokers keep smoking ,then their life is getting more shorter and shorter
The Emotion: Positive emotion (regret)
Rational: The advertisement show this PSA use the period of life to tell the smoker that the frequently smoke are very dangerous to period of life for every smokers.
PUBLIC SERVICE ANNOUNCEMENT FOR INTERNATIONAL:
The Idea : Anti Alcohol
The Concept: The Public Service Announcement (PCA) use the concept of ugly women when she addicted to drink alcohol and also looking like a man in makeup when drunk.
The Emotion: Positive emotion (regret)
Rational: Warning to women about the long-term dangers of binge drinking, wisely appeals not to their health but to their vanity.