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Saturday, 11 May 2013
Assigment #4

Creative Resume

Sunday, 14 April 2013
Assigment #4 EMPATHY

What is Empathy ?

Empathy is the ability to see the world as another person, to share and understand another person’s feelings, needs, concerns and/or emotional state.
Being empathetic requires two basic components - effective communication and strong imagination; shared experiences can also help you to empathize   Empathy is a skill that can be developed and, as with most interpersonal skills, empathizing (at some level) comes naturally to most people.   
You can probably think of examples when you have felt empathy for others or when others have been empathetic towards you.  Imagine a colleague becomes stressed at work due to an unfortunate situation in their personal life; their productivity falls and deadlines are missed. 
 If you were empathetic you might try to relieve work pressures and offer to help out where you could.  You could try to imagine how it must feel to be that person and understand why their work commitments were not being met.


The Idea : Anti Smoking

The Concept: The Public Service Announcement (PCA) use the concept of  If there is an increase of more smokers keep smoking ,then their life is getting more shorter and shorter

The Emotion: Positive emotion (regret)

Rational: The advertisement show this PSA use the period of life to tell the smoker that the frequently smoke are very dangerous to period of life for every smokers.


The Idea Anti Alcohol

The ConceptThe Public Service Announcement (PCA) use the concept of ugly women when she addicted to drink alcohol and also looking like a man in makeup when drunk.

The EmotionPositive emotion (regret)

Rational: Warning to women about the long-term dangers of binge drinking, wisely appeals not to their health but to their vanity. 

Saturday, 23 March 2013
Assigment #3

TVC Internatioanal and TVC Local : The Idea and The Concept

The Product : Tuna

The Idea : Body Slim

The Concept :

The TVC use the concept which is a slim lady and sexy is walk in front of the man in office where they very stunned at that lady because of her body too slim. When that ladies entered the elevator, she was release of breath and actually she has a distended stomach. The last TVC show, Tuna introduced the Low Fat Tuna to costumer to try and buy it.

The Product : Mamee Slrrrppp

The Idea : Fiery

The Concept :

The TVC use the concept when a guy eat mamee slurrp and surprising that mamee slurrpp very hot and spicy. Then he was breath out at the tissue and the tissue is burning. After that the guy was sprayed with the extinguisher by the fire man. At the last, TVC show that ' Do not Slrrrpp near flammable objects'.

Sunday, 17 March 2013
Assigment #2


Director of Running Man

Ji Hye Jin
 Hye jin is a Director who create the famous game show in Korea , Running Man. This program Running Man is known in Asia since three years ago from the first episode until now is episode 137 because of the members of running man and their guest mostly from the popular artist and the most important is the game's concept that they played very creative and entertaining. What can I describe about Jo Hye Jin is, all the games in Running Man game show directed by him is very superb creative and out of mind viewer because that games makes the audience thinks or make audience can't wait to know the last games or mission.

The Creative Games :

 Virus Elimination

There is just one player vs all other players. They know that. They know who. The one player just needs to catch all other players. The other players must do a mission like finding 5 crowns in an area or something simular. There are no tags on their back but you can put tags on. you can put a red "virus tag" on the back. As soon as the one player "the Virus" catches another player (touches them) that player gets infected. He has to allow the Virus to put a Virus tag on his back. Now the infected player must help the Virus in hunting down the others of the team. You can see that he switched sides if you see his back with the red virus tag. The infected players cannot infect other players but they can help the virus to track down other players, to lure them in traps or to hold them until the Virus touches them. However, if the other players can rip off a virus tag of an infected player, that player is free again. There is an absolute rule: every order of the Virus must be followed by infected players. you cannot betray the Virus. you must help him as long as you are infected.Game ends if all are infected or if they succeed in the mission. (example: find all the crowns)

My Guardian Angel

Read more »

Saturday, 9 March 2013
Assigment #1


"Doing business without advertising is
like winking at a girl in the dark. You
know what you are doing, but nobody
else does".

Why the writes used 'winking' but not other verbs such as 'waving hand' or 'body language' ? Because of it can be assume that you are doing nothing although you were winking at the girl but at the same time you want that girl to get her respond. In advertising, you wish to develop business but you didn't promote or advertise your product to consumer. 


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